.png)
advertising + strategy
UPS x Duane Reade | Spec
You Bring the Love, We'll Handle the Rest
​
Roles: Copy, Creative Strategy, Graphic Design Assistant
Key Insights: The NY Dept. of Corrections no longer allows people to bring/mail care packages directly to their incarcerated loved ones, and UPS is now one of the only approved carriers for the new system. UPS has an opportunity to make itself stand out as the carrier that cares.
Partnership: Duane Reade is inherently NY. Their selection of goods and convenient locations near the most popular bus stops for those visiting their incarcerated loved ones make them the perfect partner.
BarkBox | Spec
A Box for Every Bark​
​
Roles: Copy, Creative Strategy, Asset Design
​
Key Insights: Most of the customer complaints about BarkBox are that the products aren't a good fit for their dog, whether it be a snack they're allergic to or a toy that doesn't "match his vibe". They are unaware that BarkBox offers customization options to ensure that there is a ... Box for Every Bark.
TooGood2Go | Spec
It's Not Waste Until It's Wasted
​
Roles: Copy, Creative Strategy, Mockups
Key Insights: "Food waste" has a negative image, and lots of NYers don't realize just how much food is going to waste, from both their own kitchens and from restaurants. People need a tangible, interactive way to see that this food doesn't have to go to waste and instead can be turned into something delicious, with a little help from some famous friends and their local restaurants.
Partnership: People love and trust celebrities, and are more likely to engage with such experiences when there are notable figures involved.
